Your AI investment is failing. It's not a tech problem.

The tools work. Your team won't use them. I use Behavioral Science to fix that.

The Blind Spot

You see receipts, not usage.

The Busy Trap

Too busy to automate.

The Memo Error

Emails don't change behavior.

Battle-tested in the World's toughest bureaucracies.

I'm a behavioral scientist.For 19 years, I've designed behavior change at scale for UNICEF, WHO, World Bank, and FAO. 700+ projects across 50+ countries.I've learned one thing:People don't resist change. They resist friction.I find the invisible friction killing your AI adoption. Then I remove it.

AI Adoption Accelerator™

A 2-day intensive training for leadership teams.You'll walk away with:
- The 5 behavioral barriers blocking your AI ROI
- A friction audit of your current rollout
- The ADOPT™ framework for sustainable behavior change
- 90-day implementation roadmap

The Proof

- 19 years in behavioral science
- 700+ behavior change projects
- 50+ countries
- 10 million+ lives impacted
- Clients: UNICEF, WHO, World Bank, FAO, IOM

What participants say

"The facilitator pushed us beyond our comfort but made it safe."
— Farheen Zahra, Rozan
"From start to end it was not only engaging but interactive."
— Rida Zaidi, Inspire
"Excellent training. The trainer encouraged everyone to speak."
— Kapil Dev, Gender, Child and Social Inclusion

Let's Talk

If your AI rollout looks great on slides but dead on the ground. I can help.

© 2026 Adopt AI Lab | Usman Zahid